Targetting

My Target Audience description needs a lot of edittig. I had a lot of fun writing it but I think I have some details that don't serve a real purpose.

Targeting:
Target Audience Description: Martha is an independent spirit who does not want her success, the notions of good and bad, etc defined by others. Martha marches the beat of her own drummer in some ways. She is a successful woman according to her standards: she has achieved professional success but also spends a good amount of time with her family. She volunteers in her community, is active in her church. Martha believes it is important for women to help each other succeed – not at the expense of men’s success but in a parallel to the old boys club – she and her network are the new girls club: forgoing gossip and back-stabbing in favor of mentoring and helping each other achieve their goals. She is concerned with what other people think of her only inasmuch as it reflects her values. It is important that she be perceived as having high integrity, intelligence, something to contribute. Being “cool,” having the latest gadgets and gizmos, driving the biggest/newest/coolest car, having the biggest diamond ring are not of high importance. This is not to say that Martha has taken a vow of poverty, rejects consumer goods, or is a recluse. Rather, she values quality – in goods and time -- over quantity or “flashiness.” She is willing to pay a little more to ensure she is getting the best quality but doesn’t spend for the sake of having a status item. Martha goes out to eat at nice restaurants 1-2 times per week but happily cooks dinner at home most of the time. She will drive to a different store in search of high quality produce but is frugal enough that she doesn’t do all her grocery shopping at Whole Foods. Martha eschews fast food because it is unhealthy – too high in fat and calories -- except for the occasional sausage McMuffin with Egg at McDonalds on a road trip – everyone has deserves a guilty pleasure now and then
Martha is practical. She started saving for her children’s college education the day they were born by investing in dividend reinvesting stocks.
Time with friends and family are important to Martha. She is equally happy eating a fancy dinner, having a glass of cheap wine, getting a pedicure, indulging in cupcakes sloppily decorated by her kids, finger-painting, or kayaking as long as it is time well spent with those she cares about
As a donor, Martha wants to see her money put to good use for a cause she cares about to benefit people she relates to. She values organizations with low administrative costs that maximize the use of her donation for the real cause. She has a soft spot of “people like me.”
Martha is nostalgic. She has photo albums and scrapbooks chronicling her exploits in high school, college, and beyond. She likes to tell her stories to her friends and children who chide her about telling the same stories again and again.
Martha is loyal. She was never the most popular girl in school. She is personable and widely liked. She knows everyone’s name and they probably know hers but her real friends are small circle. At each stage of her life she had a few very close friends and they remain good friends to this day. They remain close despite distance and the passage of time. When they speak – perhaps after months without communication – it is like they just each other yesterday. They can be relied upon implicitly to help each other. Her network of close friends includes a few from elementary school, a few from junior high and high school, a few more from college, a few from work, a few from grad school.